Now we’ve all heard the phrase, “A picture is worth a thousand words”, so it makes sense when the information you convey to your target market is presented visually. So how and why do Infographics increase customer engagement? Read on…
Infographic – what is it?
Infographic is a term made from the two words: “Information Graphics”. These are visual representations of information, data, or knowledge, intended to present information quickly and clearly1. In this digital age of internet and social media, it’s no surprise that infographics have become highly popular, and can been seen in multiple mediums covering a variety of topics. Infographics have also been frequently used in marketing to generate awareness online.
Social media platforms such as Facebook and Twitter have greatly contributed to the rise of Infographics due to ease of sharing between users. At its peak, the hashtag #infographic was tweeted 3,365 times in a span of 24 hours, and 56,765 times in March 20121!
Why have Infographics become so popular?
The growth of the internet has empowered the average consumer with information at their fingertips, and nowadays we live in an age of constant information overload. To give you an idea how much of an overload, researchers in University of southern California found in their study that there’s approximately 295 exabytes of data drifting all over our world – in other words, that’s amounts to 29,500,000,000,000,000,000,000 pieces of information! The study also found that we are bombarded by the equivalent of 174 newspapers of information every day2!
With so much information around, it becomes a challenge to compete for the attention of our customers. So to get noticed, it helps immensely when the information in presented in a visual way. Why? This is because our brains process images differently to text, we are wired for visuals! While text is processed sequentially, images are processed simultaneously. So in our brains, visuals are processed 60,000x faster than text3!
To illustrate the above point, let’s take a look at this infographic sample that presents the same information visually3:
Now you ‘see’, this is why Infographics is a very effective tool in customer engagement.
Interested in creating Infographics but not sure where to start? Graphic Design Perth has a team of professional graphic designers who can help your business come up with the Infographics that will raise awareness and engagement in your target market.
Get in touch today!